World Industries is a skateboarding company that offers skateboarding products, accessories and apparel. The company was founded by Steve Rocco in 1987. In 1988, Rocco was joined by skaters Rodney Mullen then Mike Vallely in 1989.
Later in 1989, Mark Gonzales approached Steve Rocco with the desire to be involved in his own company. He liked the independence that having control of his own company offered. He was riding for Vision at the time, which was the largest skateboard company at the time, so they jointly decided to name the company Blind. Jason Lee, a then-current World Industries Team member, helped the two form Blind.